"STLwinegirl brings life and personality to your brand. Restaurant owners, chefs, and managers rarely have the amount of time necessary to effectively manage an online presence. To have regular eyes on our accounts is already beneficial, but to have an industry professional who has talked the talk and walked the walk is absolutely invaluable. STLwinegirl brings an advanced level of engagement to our online community that has more than exceeded our expectations. Her voice is our voice, keeping our commitment to hospitality and genuine approach to our guests and followers."
We live in the era of technology. Your current and prospective diners expect to be able to find you online, both as a website and on social media sites, especially Facebook, Twitter, and Instagram. Maintaining a regular presence - including effectively establishing a rapport with your followers - on these outlets can not only be time consuming for restaurant, retail, and event management, but also confusing as to how to productively use each site to its utmost potential.
STLwinegirl manages these accounts on a daily basis, offering a combination of menu, wine/bar list and restaurant information, event announcements, promotional material, photo posts to connect customers to your products, and personal engagement for questions, comments, feedback, and reviews. These services will help to build clientele and followers while enhancing the quality of your brand. It is essential to reach out to new consumers as well as be available to interact with your existing clients. This ongoing relationships and conversation with your audience also encourages followers to post about your business, furthering your reach in the community.
Along with social media, STLwinegirl will create and manage press opportunities, website content, and other business communications. And as a seasoned host and planner, STLwinegirl can conceptualize, plan, set up, and execute events for your business.
STLwinegirl Angela Ortmann’s extensive experience in all facets of the culinary world, including front and back of the house, gives clients an extra advantage to allow accurate and engaging conversational posts as well as the ability to answer fans’ questions without need of constant contact with your business. Large marketing firms are juggling many companies’ needs and do not have the time nor the proper food/wine/service/event background to do what is needed to attract new followers while still exciting current customers.
Beyond the twelve years of active usage for her own business, STLwinegirl has worked with close to 100 restaurants, clients, brands, and festivals. Results have included substantial increases of fan, follower, and consumer bases for all parties, record event attendance, new wholesale accounts and on premise customers, press articles and media exposure, increased online traffic, and regular recognition for social media practices.
STLwinegirl has received multiple awards and acknowledgement for entrepreneurship and social media usage. Sauce Magazine named her in their inaugural Ones to Watch issue. The Riverfront Times awarded her Best Use of Facebook to Promote a Personal Brand and Best Use of Social Media to Promote a Local Business; Metromix named her one of the Top Ten Tweeps of St. Louis; and she was one of St. Louis Small Business Monthly Top Young Entrepreneurs and Top 100 St. Louisans to Know to Succeed in Business. University of Missouri St. Louis also recognized her as a Top Tweep for Best Local Brand for their Mindshare Digital Program and Curriculum.
First and foremost, service customization is discussed to suit your specific online needs. Also, importantly, confidentiality is maintained, ensuring a feeling of connection between your business and your customers. All posts are created and refined to not just communicate your message, but to speak and share that message in your voice and tone. Speak for you, about you, as you. All credit for content and photos belongs to that of the client, not STLwinegirl.
Pricing is based on actual content creation, with guarantees of number of posts, etc. All other research and preparation is included in the pricing. Several levels of management are offered, including customized packages. All levels include replies to fan posts, comments, and messages, retweets and likes, event creation and monthly promotions as needed, ongoing active searches for new fans and followers and varying time schedules of posts to connect with every range of client.
Other STLwinegirl services include: creation of client campaigns, event production and execution, content generation and circulation of press releases and media pitches, email list management and blast creation, management of Yelp/Facebook/online reviews, ambassador roles for reaching out to and building relationships with potential and current collaborators/vendors/clients.
*Most services are included in the general package, but additional rates will apply for certain extra projects.
“Hiring Angela Ortmann was instrumental in Straub’s entry into the world of social media…. The decision to have [STLwinegirl] help us was one of the best business moves we made. She spent over a year creating a solid and engaging platform for us to build upon.” - Tim Hollenbach, General Manager, Straub’s Markets
"Working with Angela is more than simply hiring a social media manager. You are getting a person who is already passionate about her work and the industry, so much so that she immediately absorbs your energy and excitement and treats your business as if it were her own. Her vast range of skills and attributes uplifted our entire platform to a level we didn’t expect. She always goes above and beyond, creating posts and promotions that we hadn’t even thought of or requested. Bringing her on board for GinWorld brought a certainty that there would be eyes on everything – which is not easy when you are hosting between six and twelve events a day for an entire week. I continue to work with STLwinegirl on this and other event projects because I know I can rest assured that things were going to happen just as I want and more." - The Gin Girl Natasha Bahrami, owner of The Gin Room and founder of GinWorld