We live in the era of technology. Your current and prospective diners expect to be able to find you online, both as a website and on social media sites, especially Facebook, Twitter, and Instagram. Maintaining a regular presence on these outlets can not only be time consuming for restaurant, retail, and event management, but also confusing as to how to productively use each site to its utmost potential.
STLwinegirl manages these accounts on a daily basis, offering a combination of menu, wine/bar list and restaurant information, event announcements, promotional material, photo posts to connect customers to your products, and personal engagement for questions, comments and feedback. These services will help to build clientele and followers while enhancing the quality of your brand. It is essential to reach out to new consumers as well as be available to interact with your existing clients. Maintaining a regular presence also encourages followers to post about your business, furthering your reach in the community.
STLwinegirl Angela Ortmann’s extensive experience in all facets of the culinary world, including front and back of the house, gives clients an extra advantage to allow accurate and engaging conversational posts as well as the ability to answer fans’ questions without need of constant contact with your business. Large marketing firms are juggling many companies’ needs and do not have the time nor the proper food/wine/service/event background to do what is needed to attract new followers while still exciting current customers.
In eight years of active usage for her own business, as well as others, results have included substantial increases of fan, follower, and consumer bases for all parties, record event attendance, new wholesale accounts and on premise customers, press articles and media exposure, increased online traffic, and regular recognition for social media practices.
STLwinegirl has received multiple awards and acknowledgement for entrepreneurship and social media usage. Sauce Magazine named her in their inaugural Ones to Watch issue. The Riverfront Times awarded her Best Use of Facebook to Promote a Personal Brand and Best Use of Social Media to Promote a Local Business; Metromix named her one of the Top Ten Tweeps of St. Louis; and she was one of St. Louis Small Business Monthly Top Young Entrepreneurs and Top 100 St. Louisans to Know to Succeed in Business. University of Missouri St. Louis also recognized her as a Top Tweep for Best Local Brand for their Mindshare Digital Program and Curriculum.
First and foremost, service customization is discussed to suit your specific online needs. Also, importantly, confidentiality is maintained, ensuring a feeling of connection between your business and your customers. All posts are created and refined to not just communicate your message, but to speak and share that message in your tone. Speak for you, about you, as you. All credit for content and photos belongs to that of the client, not STLwinegirl.
Pricing is based on actual content creation, with guarantees of number of posts, etc. All other research and preparation is included in the pricing. Several levels of management are offered, including customized packages. All levels include replies to fan posts, comments, and messages, retweets and likes, event creation and monthly promotions as needed, ongoing active searches for new fans and followers and varying time schedules of posts to connect with every range of client.
Other STLwinegirl services include: creation of client campaigns, event production and execution, content generation and circulation of press releases and media pitches, email list management and blast creation, management of Yelp/Facebook/online reviews, ambassador roles for reaching out to and building relationships with potential and current collaborators/vendors/clients.
*Most services are included in the general package, but additional rates will apply for certain extra projects.
“Hiring Angela Ortmann was instrumental in Straub’s entry into the world of social media…. The decision to have [STLwinegirl] help us was one of the best business moves we made this year.”
- Tim Hollenbach, General Manager, Straub’s Markets